I helped this cosmetic dental clinic go from almost zero search visibility to becoming a top-ranked local brand — leading to a 320% increase in monthly consultation bookings and 70+ new patient leads/month, all from organic traffic.
This happened in a competitive metro area where most clinics were paying $$$ for Google Ads. But our client? They’re now showing up organically in the top 3 for keywords like “veneers near me” and “cosmetic dentist + [city].”
1. Google Business Profile: Built to Win
I didn’t just “optimize” the GBP. I engineered it for visibility.
- Added highly specific services like “Porcelain Veneers,” “Teeth Whitening,” “Smile Design,” and “Digital Smile Simulation”
- Geo-tagged real patient before/after photos (with permission)
- Filled out every single GBP field — products, Q&A, service area, accessibility, etc.
I also created service categories for each treatment. Each category linked back to a landing page — boosting relevance and driving conversions.
2. High-Conversion Service Landing Pages
Each service got its own dedicated, high-converting page:
- /cosmetic-dentist/veneers/
- /cosmetic-dentist/teeth-whitening/
- /cosmetic-dentist/invisalign/
Every page included:
- Real patient testimonials + embedded video reviews
- Before/after slider galleries
- Clear CTAs like “Book Your Free Smile Consultation”
Pages were optimized with buyer-intent keywords like:
- “Cost of dental veneers [city]”
- “Best teeth whitening clinic near me”
- “Smile makeover dentist [city]”
3. Location-Based Pages for Each Suburb
I targeted local suburbs individually — because people search hyper-locally for cosmetic services.
I created location pages for:
- /locations/docklands/
- /locations/south-yarra/
- /locations/melbourne-cbd/
These pages included:
- Google Maps embeds
- Locally relevant reviews
- Dentist certifications & credentials
Result: I ranked for “[service] + [suburb]” across multiple service categories, capturing leads city-wide.
4. Technical SEO & Schema Magic
- Implemented LocalBusiness and MedicalOrganization schema
- Added Review schema for individual services
- Fixed crawl issues using GSC + Screaming Frog
- Compressed and lazy-loaded smile gallery images to hit green CWV scores
Outcome: Faster page loads, more pages indexed, stronger CTR in search results.
5. Content Marketing with Patient Intent in Mind
Forget fluff blogs. I wrote content people were actually searching for:
- “How much do porcelain veneers cost in Australia?”
- “Invisalign vs braces – which is better for adults?”
- “Are cosmetic dental procedures covered by insurance?”
Each blog:
- Targeted a high-intent long-tail keyword
- Linked to relevant service pages
- Included FAQs + expert answers from the lead dentist
One blog alone brought in 11,000+ organic visits/month and led to dozens of consultation bookings.
6. Review Generation System
Reputation = Rankings = Revenue.
I helped the client:
- Set up automated review requests post-appointment via SMS/email
- Earn 60+ new 5⭐ reviews in 90 days
- Feature top reviews on landing pages with rich snippet markup
Pro Tip: I coached staff to ask patients to mention services in their reviews. This improved keyword relevance for Google.
7. Conversion-Optimized UX & Booking Flow
It wasn’t enough to get traffic — I had to convert it.
I:
- Integrated a smooth Calendly-like booking system with instant SMS/email confirmations
- Used sticky CTAs + exit popups for “Free Smile Assessment”
- Added a Trust Badge bar: “ADA Certified • 10+ Years Experience • 250+ Happy Clients”
Result: Organic conversion rate increased from 1.2% → 3.8%
TL;DR:
- 📍 Google Maps 3-pack dominance in 6+ suburbs
- 💥 320% increase in monthly leads from organic
- 🦷 Ranked top 3 for 40+ keywords like “veneers [city]” & “smile makeover clinic”
- 📅 Bookings grew from 12/month → 55+ bookings/month (from SEO only)
Quote to Remember:
“People don’t book smile makeovers off the first click. They book when they trust you. SEO done right builds that trust before they even walk through your door.”
