Small business owners always get stuck to the scale of their business, with some tiny decisions that different approaches can resolve. It can be changing their business strategy or changing their business model.
I’m talking about online business owners who have the best business ideas to grow online but don’t get the ideal solutions to grow. But organic marketing is the key here that helps them to increase dramatically.
Organic marketing means search engine optimization (SEO), which is the best way to get the best ROI from any business online and the most reliable and sustainable business investment ever.
You’re a business owner, and maybe SEO feels like a mystery to you—what it is, how it works, or why it even matters. So, does that mean hiring an SEO expert isn’t worth it? Absolutely not!
Now, I’ll break down here how an SEO professional scales your business and why you should hire an SEO for your business growth.
Let’s drive in;
The Current Challenges Faced by Small Business Owners
Most of the time, business owners get stuck on getting potential customers from the offline market due to a lack of market research. Also, they are not aware of online marketing, such as SEO, PPC, and other staff.
Even some of them know online marketing, but they compete with large businesses that do not allow them to grow up earlier.
As a business owner, you might have some challenges to grow up your business with;
Struggle with management:
Look, you might not know how to manage your website and other technical staff that are necessary for your business. Also, you may have less experience with online visibility improvement of your business.
Trial & Error Calculation:
Also, you may get stuck with the cost of trial-and-error of the digital marketing investment of your business, and you may burn higher ad costs than usual.
What is SEO, and Why Does it Matter for Small Businesses?
In simple words, SEO means Search Engine Optimization. Google, Yahoo, Bing, and Baidu are the popular search engines in the current scenario.
SEO is a process to get ranked on the search engine result page (SERP) for certain keywords on your webpage. (e.g., You search for “best hat light cap”). You may see different types of eShop page URLs where the “hat light cap” is mentioned.
Similarly, it is a process to get rank for the different types of keywords in the SERP and get visitors organically. Organic search traffic means when someone comes to your website from the search engine without showing ads to them.
SEO is an impactful, promising way to get relevant visitors to your website who actually convert into your customers.
When you launch your business online with a website, you already know your audience, which can be your potential customers for your product or services.
Here, SEO makes the game-changer for you to target potential customers in a proven way and enhance your business sales, leads, and reputation.
SEO has different terms to target or optimize, like local SEO, on-page SEO, and technical SEO, which are the core parts of SEO. But you are a business owner; you just need to know the revenue that comes from the online SEO campaign.
Technical or non-technical terms aren’t relevant to you; I hope you know a bit about these, but it is not necessary to know.
Local SEO allows you to target your local audiences for any specific region, area, or city that makes extra potential for your services.
Yet, I’ll cover how an SEO expert can bring the best possible result for your business in the long term with white hat SEO for your business all over.
Why DIY SEO May Not Work for Small Business Owners
The answer is simple here: if you are running a fashion-related business, it’s not necessary to know about how a website runs, and how does run ads on social media. You just need to know how you can manage your inventory, and customers and how to deal with the vendors.
But if you want to spend time making an ad campaign instead of managing your clothes, it’s not worth it.
Also, you are new to keyword research, market research, and competitor analysis of your business. Here, an SEO professional can make the changes for your business with your business boosting, analyzing, and how to grow your business online.
DIY SEO may not be appropriate for you if you are a less knowledgeable person in this field, and it may burn your bucks without expected ROI and ROAS.
There is a high chance that business owners will miss the potential opportunities for their business growth due to a lack of proper research.
When considering those probable mistakes, business owners may get stuck with their planning or budget management for their business. However, the exceptional case is different here; you may have proper knowledge about SEO and marketing. Go for it.
The Benefits of Hiring an SEO Professional
Thinking about growing your business online? Hiring an SEO professional could be the game-changer you need.
Let’s talk about how they can help boost your visibility, attract the right audience, and deliver real results. Also, they are capable of providing you with a hassle-free business experience online.
Expertise and Experience
An experienced SEO professional is up-to-date about SEO updates and algorithms necessary to grow a business.
Search engine ranking algorithms are evolving and come with new updates, rules, and regulations.
An SEO expert can maintain their strategy with the market updates, and they know how the current marketing strategy is going.
Saving Time and Resources
An individual freelancer has enough time and resources to manage your business online, so you don’t need to spend much time analyzing and resourcing something for your online business growth.
You already give permission to an SEO to handle the technical and time-consuming aspects of your website.
As a result, you just need to focus on the core operations of your business that are not related to SEO.
Long-term ROI
Hire an SEO for long-term benefits, at least 3 months to see the proper spike of your website ranking. SEO isn’t an overnight success; you can’t expect the result within a day.
However, using proper strategies, updates, and other stuff, you may get the expected result from your website. The fruits of SEO come generally and continuously if you can fix the flow.
For the first few months, you may see less expected results with the higher budget, but after a certain period (depending on your website and competitors’ current position), you will get the ROI for the long term. It’s sweet.
An SEO can make a sustainable growth impact with the proper roadmap of your website marketing journey that only knows him for your website. You can now remove the headache to your website ranking.
Just enjoy conversions, leads, and sales right from your dashboard.
What an SEO Professional Does for Your Small Business
An SEO freelancer does a bunch of things, and almost 30% are untold to business owners or clients; they manage website backend, security, and performances, analyze the market, and generate actionable insights that impact a business.
Let’s break the SEO freelancer’s duty for a business;
Comprehensive Website Audit
An SEO professional like me will identify the technical issues of your site that where should improve the user experience and destructive practice of HTML tags and overall website architecture.
Speed is the key ranking factor for Google, and speed optimization is the must thing for this, which an SEO expert will ensure faster page loading to reduce the bouncing rate.
Also, mobile responsiveness is key for mobile-first indexing and mobile users, which is mandatory for Google indexing.
In the technical optimization part, an SEO professional will analyze and audit each page to determine the responsiveness issues.
Keyword Research and Content Strategy
As an SEO, they know the best way to find out the highly possible to rank keywords for your website.
High value keywords will give the potential customers that will actually convert for your business. You do not need to brainstorm to find the best one for your business; it’s entirely the SEO expert’s task to complete and give you the best result.
Also, they know how to consistently optimize content for a specific keyword that should consistently get a higher rank for the next 6 months.
Ensuring the E-E-A-T and Answer Engine Optimization process makes your content rank higher in the new generation of content publishing regarding the specific niche to show expertise and share knowledge with the audience.
Backlink Building
Link building is the key thing for search engine ranking; it helps a lot to get a higher rank for the short and potential buying intent keywords.
However, toxic, unreal, irrelevant keywords can down your ranking if you do not build quality backlinks for the relevant topic.
An SEO will help in this field to get the highest quality backlinks that are actually needed for your content to get ranked.
Backlinks are always necessary to build authority in your business field and get higher rest.
Monitoring and Reporting
Regular and needed stuff to do for business growth; without insightful data, no business can take actionable decisions for the next move.
Monitoring the website ranks, updates, issues, and opportunities gives extra value to make the website rank faster than ever with that aspect.
Providing clear and actionable data, a website ranking must go to the next level after a certain period.
How to Choose the Right SEO Professional
Very simple and easy to choose an SEO professional for your business growth. You just need the actual result, and you yet need to know the technical aspect that should be fixed or not.
Ask them about their previous experience with your industry and their case studies (I have a growth study) so that you can understand their experience.
Look, you don’t want to know that he/she knows technical SEO fixing or how to optimize a website. You only need the ROI, which is the final outcome for your business.
Ask them to share a clear roadmap for the next 3-6 months and the expected result of your business and determine the consolidated budget for this.
If you are able to onboard within the budget and expect results, they go with him/her.
Real-Life Success Stories
Let me share my own story about a small plumbing business from London. They have come to me and shared that they are declining in leads. Also, another competitor has made the spot in their business.
I listen to them, and create a clear and budget-friendly strategy for their business for the next 6 months in general.
They agreed with the plan and budget and signed the contract for their business growth. I pushed my strategy from the very beginning with their landing page and added some crucial information to their website, including social proof.
Initially, we worked with 5 potential keywords with limited search volume for quick leads, and expectedly, we got the first lead after 45 days of our starting.
Long story short, after a successful 6 months of applying our strategy, they boost their revenue by 222% from zero leads.
Conclusion
Let me summarize the whole story for you, you just need a convenient and budget-friendly SEO professional who can actually bring the result for your business.
Choose them wisely based on their previous experience and expertise in that field and match your probable budget for the SEO campaign.
An individual can be the best solution for a small business that doesn’t have the budget to hire an agency for business growth.
Now, wanna hire someone to scale your business and make it sustainability profitable? Hire me as an SEO professional and request a quote. I’ll help you in the best possible way to get the result within 90 days.
![How to Create An Ideal Single Blog Page [Explained]](https://akramhossain.com/wp-content/uploads/2024/12/How-to-Create-An-Ideal-Single-Blog-Page-Explained.png)
